In June of 1955, James C. Cox Sr. purchased a business called Fisher Paper Company.  This took place during the building of the St. Lawrence Seaway along the 1000 Islands on the St. Lawrence River, hence the name, Seaway Sales Company.  In addition to selling paper products, Jim Cox Sr. added General Merchandise, selling toys, novelty items and general supplies to small independent stores in Jefferson, Lewis, Oswego and St. Lawrence Counties.  

In 1974 Jim's son Jamie Cox entered the business full time. In 1975 Jamie added promotional products to the business, later to be named The Logo Shop.

In 1992, Jamie's wife Anne entered the business.

Today, Anne and James "Jamie" Cox continue to run the business along with a group of loyal employees, some who have been with the company 25-30 years.
They continue to sell wholesale paper products,janitoial supplies,packaging supplies,bar & food service supplies. In addition to general merchandise, toys and promotional products throughout Cental & NNY Region and Fort Drum.

Anne and Jamie have maintained and grown The Logo Shop Division of Seaway Sales Co.Selling screen printing ,embroidery products and Advertising Specialties to businesses, organizations, schools and individuals. Examples are, but not limited to include hats T-Shirts all type wearables, mugs, pins,pens-pencils and 1000's of promotional products.

The company prides itself on customer service. Having a delivery service, phone in orders, regional sales personnel and a good business office. Our business is open daily from 8- 5 , Mon. thru Fri. Our business has a display room and is open and accessable to all customers and businesses and Fort Drum. Our business is located at 135 Fairbanks St Watertown,N.Y.